Infographic – For Lendlease Building Contractors Freelance Graphic Designer London

Lendlease are a very large building Contractors based in London on Regent’s Place. The brief requirements they gave me for this infographic was that it should be simple and clear. It needed to be neutral unlike this characterful infographic for Moonpig which was less serious. I used their brand colours and fonts and kept the overall look modern and clean. I used simple graphic shapes and big font size differences to create visual interest. This also helps differentiate the information to make it easier to digest. It was important to make sure it wasn’t messy or over crowded. In order to achieve this I created similar height white boxes to separate out the facts. I used no more than 2 or 3 of the same graphic elements to create visual rhythm.