Branding, Photography Art Direction and Web Design for Hand-Spun Yarn Company

 Created 2013

I designed the branding (logo, colour scheme, photography direction, typography, illustration) for this hand spun wool company as well as the bespoke e-commerce web design. We wanted to make the brand look exciting and sexy, to move it out of the world of grannies knitting and old school low-fi craft and into the world of fashion and young exciting designers. So I proposed we do a photoshoot, that I styled and art directed so make sure the images were striking and edgy. I brought the props and set up each shot working with the client, it was a really fun day.  They looked fabulous and everyone was really happy with them.  I also created some collage illustrations for the website to keep it fresh and visually interesting, using the sheep scull and vintage etchings.

This website is no longer online as the business is no longer running.