About Polly

I’m a freelance graphic designer based in London. I create award winning original, commercially effective design.


I have held a page 1 Google position for the search term ‘freelance graphic designer London’ since I graduated from BA Graphic Design at Camberwell 14 years ago. As a result I’ve had a huge variety of work. My clients include large corporations, Ad and PR agencies through to small start ups needing the full works; branding, packaging, social media and web design, etc.

I coordinate large cross-platform projects in collaboration with other freelance coders, copy writers, animators and photographers, producing aesthetically and commercially effective work.

Essentially acting as a coordinated design agency but without the large fees.

The majority of my work is in branding, print and online marketing. I have a lot of experience with illustration, packaging and web design. I also create bespoke wallpaper mural designs, run festival headdress workshop and make jewellery.


I play around with ideas during the research stages with an open mind. My dyslexia helps me make random connections that inspire insight. This is when you can benefit from happy accidents and intelligent connections that will ultimately have you beat the competition.

Sketches, mood boards, client brain storms and discussion alongside plenty of research are essential to my methodology.

If you can allow your customers to find the humour, intelligence and emotion in your brand, you win over their hearts and ultimately their business.



First impressions count. A strong brand identity has a huge impact on your business. In an ever faster commercial environment, we have less time to communicate our values.  With my knowledge and 14 years’ experience I can help you identify the right visual and cultural signs that will quickly and effectively link your brand with the right industry and market… read more.

View Branding Portfolio


Illustration is effective.  It can communicate the equivalent description quicker than it would take to read and it does that in a style that adds value to your brand by placing it subtly within cultural references. Illustrations engage your clients more emotionally and target your message more precisely than photography, making it commercially effective… read more.

View Illustration Portfolio


Print is more about experience than ever before. Since digital media is often where your customers head for their information, print can be a good opportunity to show off, directly into your client’s hand.  A luxury handmade paper, gold foil or die cut designs really engage memorably. The style of the design should be extension of your brand identity, communicating your values through images and forms… read more.

View Print Portfolio



Designing a website involves design, coding, photography and copywriting. Using a freelancer who collaborates with experts to create you a bespoke website costs a fraction of what a design agency charges. I’ve been collaborating with my developer for over 10 years on web projects from WordPress themes, app design to e-commerce websites. Call for to discuss your options… read more.

View Web Portfolio


Infographic design is a way of visualising facts and figures in a faster more effective way. Apart from looking visually more appealing and being a tool to expand your brand, they can show correlations and insight into the information that text can’t do alone… read more.

View Infographic Portfolio


Impulse is often the main driving factor behind a purchase. Impulse is generally motivated by emotions. Packaging, when done correctly and creatively, is ultimately what sells your product. It draws attention, sends a message, and makes consumers feel a certain way. Designing your packaging with this in mind is what will make it commercially viable… read more.

View Packaging Portfolio