I developed this logo for a group of higher educational consultants.  I didn’t want to be too obvious and use an owl illustration but instead used an owl feather. It communicates more to the viewer than an owl. Owl is already in the title but feather communicates flight and the idea of a quill that says writing in an established old institutional way, much like the universities they work for. Feathers are also very clever from an engineering material point of view with some impressive features; light waterproof, insulating, aids flight oh and they’re beautiful.

I created the colour scheme as per the direction of the client. They wanted a more natural subdued pallet. I used watercolours to illustrate the feather to give it organic natural texture that evokes established quality, honesty and natural origins. I developed an icon along side the logo design for these consultants that could be used as a favicon, on social media and other areas that need smaller branded elements.

I’m looking forward to seeing how these branded elements work on their website and other marketing when they establish themselves. They’re in their early stages as a company.