Branding for Food Supplements Company Super Food Project

This start up needed an identity that appealed to children and the parents buying the product. It’s a easy way of getting healthy nutrients into kids diets.

The heart/ strawberry text was an idea I came up with to show healthy food and the heart to show its something your body loves. It was hand drawn and then worked into a vector illustration.

The packing design ideas below that I created where initial ideas on how to use illustrations for the packaging to keep it apealling and approachable .